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Celebrating 25 years by repositioning the brand for the future.

Campaigns and New Identity

Assignment

Rebranding the Rêves d’automne festival to showcase its 25th anniversary.

2016 marks a decade that we’ve been providing strategic advice to the Rêves d’automne team about the festival’s positioning and offerings. Each year, we produce all festival advertising and promotional materials and coordinate media placement as well as contributing to discussions that help shape the event.

For the 25th anniversary of the festival in 2015, we paired with the Rêves d’automne team to rebrand the festival with an updated image designed to attract a new clientele. We also created a website, printed program materials, signage, a poster, and other related products using the graphic design of the new brand.

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In this project
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Issues & challenges

Appealing to a loyal client base and attracting new festivalgoers.

It’s not unusual to see the same faces year after year at the Rêves d’automne festival because the clientele is mostly baby boomers who love art and nature. The challenge in rebranding was to provide loyal festivalgoers with a visual environment that they recognize while at the same time attracting a younger generation of adults.

Results

Unanimous enthusiasm for the new brand image.

Board members, volunteers, and participating artists all took to the new image right from the get go. And festival attendees were equally enthusiastic. Loyal festivalgoers loved the breath of fresh air and there were plenty of new faces, too.

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Branding
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Web
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